summer vacation travel fever reached its peak, driving sustained growth in Yanbian's cultural tourism market. Visitors from all over surged into the area, savoring local delicacies and immersing themselves in rich folk customs. As their trips drew to a close, selecting a cultural and creative souvenir that embodied Yanbian's charm and sentiment became a unique ritual for many travelers at the end of their Yanbian journey.
This summer
a soft and cute fish-shaped pouch with distinctive Yanbian regional elements
became a trending item on various social media platforms
quickly turning into a best-selling souvenir for tourists
August 3rd saw crowded conditions at Yanji West Market, where the lively atmosphere of the local bazaar filled the air. Reporters observed crowds of citizens and tourists moving back and forth at the industrial and commercial zone's pouch stalls. Among them, the eye-catching and whimsical fish-shaped pouch especially drew attention. Numerous tourists purchased three or even five at a time, eager to bring home unique items that represented Yanbian's style, or to gift friends, or to preserve their own personal memories of the Yanbian trip.
With its attractive design and lightweight construction, the fish-shaped pouch combined aesthetics with functionality, earning widespread love and recognition from tourists across various regions for its excellent value. "The pouch has a lovely shape, it's lightweight and versatile, great for taking photos, and offers very good value for money. It's perfect as a souvenir to give to friends," praised Chen, a tourist from Tianjin, on the fish-shaped pouch. Zhang, a tourist from Shandong, also expressed great affection for this cultural and creative product. She noted that the recent buzz online around Mingtai fish inspired this pouch, giving it a strong local flavor and纪念 significance.
Apart from the bestselling fish-shaped pouch, a series of other cultural and creative goods like folk custom coin purses, creative refrigerator magnets, handmade hooking dish brushes, ethnic-style aprons, and specialty folk dinnerware also gained significant popularity among tourists, becoming hot choices for selecting travel souvenirs.
Each piece of cultural and creative merchandise that integrates local style
combines beauty with practicality
carries creativity and culture
constantly enriching the travel experience of tourists
continuously enhancing Yanbian's cultural tourism brand
adding new vitality to the summer tourism consumption market
